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It seems like Wikipedia shows up in the first page of results in Google for just about every search imaginable. Wikipedia’s position as a top authority site is undisputed. Having a presence in Wikipedia has never been so important as it is now, despite the fact that external links in Wikipedia no longer pass PageRank. And it’s never been so dangerous to make self-interested edits to Wikipedia as it is today, particularly with the advent of such wikisleuthing tools as the Wikiscanner.

Is there a place in Wikipedia for you? Can you protect your interests within Wikipedia in a way that is appropriate and minimizes the risk of a backlash — now and in the future? Want to know the best ways to interact with the service? Want to learn some valuable lessons from a few Wikipedia marketing successes and failures? Then this session is for you!

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central

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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.

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“Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives,” writes Chris Silver Smith, Lead Strategist for GravityStream at Netconcepts. In this article, Chris writes about what kind of an impact of local “internet” space has on both printed and online Yellow Pages directories.

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Google recently opted-in many of their clients’ PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought it’d be interesting to compare their current mobile ad offerings.

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Persuasion Architecture is based on Bryan’s idea that, “everybody does things for their own reasons.” These reasons translate into four, distinct preferences, the how and why people do the things that they do. Once you understand the four basic personality types — emotional, logical, fast-paced, and disciplined — you can build perspectives or snapshots that give you insight into how your customers might want to purchase your products. Once you understand the “how,” then you can build the “who.” Who is buying your products from your site? That’s where profiles come into play, small pictures to what Bryan says will “give us a little better understanding of who that grouping or that mode of behavior is going to be — and then ultimately two personas.”

Listen to Stephan Spencer’s interview with Bryan Eisenberg for more about how to boost your site’s conversion rate.

 

 Interview with Bryan Eisenberg [40:26m]: Play Now | Play in Popup | Download

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In this article written by Chris Smith, lead strategist for Netconcepts, he takes a hard look at spending your PPC budget on search ads that use your company’s brand name (and variations thereof) as keywords. Read more and find out why it’s important to promote your brand through paid search.

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In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.

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Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.

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Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores, is interviewed by Stephan Spencer, President and Founder of Netconcepts.

Stephan and Marylynne covered topics in search from a client’s perspective, Marylynne’s experiences with GravityStream, and their decision to enter the blogosphere.

Listen to this 44 minute podcast, and get an interesting take on search from an online retailer.

 

 Interview with Marylynne Tosyali from Wards.com [43:41m]: Play Now | Play in Popup | Download

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Search engine marketing

• Making your site “search engine friendly”
• “Pay-per-click” search advertising
• Benchmarking, competitive intelligence and ROI analysis
• Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

• Blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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